At Dogs On The Run®, we’re seeing what national research confirms: families are not pulling back on pet care, they’re prioritizing it. In today’s households, pets are family, and their health, safety, and happiness are considered essential, not optional. Even during economic uncertainty, many families choose to maintain or increase spending on quality food, veterinary care, enrichment, and trusted in-home support because the emotional and physical benefits pets provide are irreplaceable. Investing in dependable, professional care isn’t indulgent, it’s responsible, compassionate, and increasingly the new normal.