As pet parents become more informed about the nutritional needs of their animals, many are moving away from traditional kibble in favor of fresher, more natural diets. Traditional kibble is produced through high-heat processing, which destroys many vital nutrients in the ingredients. To compensate, synthetic vitamins and minerals are added back in, but these are not as bioavailable or easily absorbed by pets. This shift towards fresher options like raw, freeze-dried, and minimally processed foods offers pets a diet rich in natural, whole ingredients that are easier to digest and support overall health, reducing issues like obesity, allergies, and digestive problems.